MartinLogan is a loudspeaker company that, through extensive research and innovation, has become the leader in electrostatic loudspeaker technology. Since the company's inception, MartinLogan has successively produced products that represent reference level performance for the world's most demanding audiophiles.

The Cinema center channel represents yet another innovation by MartinLogan. The first in a series of home theater products, the Cinema features a curvilinear electrostatic design, which provides a truly immersive cinematic experience in the home.

	Forcade Associates designed, wrote, and produced this 4-color brochure using photorealistic computer graphics for the illustrations.

Project Scope
With such fast paced research and innovation, producing advertising and supporting product brochures can be difficult because the final version of the product might be realized very late in the design process. Last minute changes can spell disaster if the product brochure or advertisement has already been illustrated with an out-of-date photograph or illustration.

As the Cinema was being designed, Forcade Associates was contracted to design and produce its promotional literature and advertising. As the launch of the product required both a color brochure and 4 color ad, we had to produce both without a suitable prototype.

Forcade Associates was able to streamline the process by using computer graphics which enabled us to create photo-realistic images of products that existed only on the drafting table. By working closely with the MartinLogan design staff, Forcade Associates was able to keep up with the design changes that took place as the Cinema was being developed. We were able to meet MartinLogan's promotional goals by placing Cinema ads in six audiophile publications and by delivering the Cinema color brochure--weeks before the first speakers rolled off the assembly line.

	By changing the lighting and atmosphere Forcade Associates adapted the same 3D computer model to produce a magazine ad for various audiophile publications