Computer graphics is particularly beneficial when manufacturing issues may make it difficult or impossible to use photography and maintain product promotion goals. It also makes it possible to convincingly display the product in environments that may be either too hostile or too expensive for a conventional photo shoot.

This approach is also advantageous when working with a product line consisting of many shared features such as similar materials or topology. For instance, geometry and virtual materials such as copper, steel, and lead which were created using computer graphics for this promotional folder...

...can be applied quickly and economically to create a suite of illustrations to promote an entire product line such as this series of product brochures which promote oil well power cable. Computer graphics provided consistant lighting, constant camera angle, consistant materials, and consistant look. Since a library of material and product types can be maintained, promotional literature consistancy is maintained - even as future products are added.

Furthermore, with a series of virtual products and virtual sets complete, we can easily and quickly expand on print media projects to create posters or animation. We can also make design edits to product models and materials to enable you or your market to preview new products - before prototyping has begun. This maximizes your investment in promotional graphics and can enable both product design and manufacturing.